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The bold, platinum pigment creates a rich shade to make a statement with instant color payoff. It is a super-pliable formula, with conditioning Vitamin E, and provides a versatile, gel gliding application for smooth, flawless, precise lines or smudge it immediately after lining for an instant, classic smokey eye. The waterproof formula provides an all day, long-lasting wearable look. No sharpener is required. Simply rotate the pencil multiple times (up to 25+) to reveal more of the product. It is a Paraben free and cruelty free formula ideal for sensitive eyes. 

Aluminum Powder, Bronze Powder, Mica, Titanium Dioxide, Isododecane, Cyclopentasiloxane, PEG/PPG, Dimethicone, Synthetic Wax, Hydrogenated Polydicyclopentadiene, Calcium Sodium Borosilicate, C20-40 Alcohols, Nylon-12, Perfluorononyl Dimethicone, Silica, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Polyethylene, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tin Oxide, Tocopherol

Directions:
  • First start out with a fresh, cleansed eye, apply eyeshadow of your choice. Next, apply I-LINE 24-7 Eyeliner in Platinum Blonde over shadow at lash line from corner to corner on your upper lid and at outer corner on lower lash line. For added intensity, apply to your waterline. If you wish to smudge for a diffused look, do so within the first 15 seconds of application. For a stronger, more bold look reapply on top of first application. Always finish off with a generous amount of mascara! 

Ingredients:
  • Aluminum Powder, Bronze Powder, Mica, Titanium Dioxide, Isododecane, Cyclopentasiloxane, PEG/PPG, Dimethicone, Synthetic Wax, Hydrogenated Polydicyclopentadiene, Calcium Sodium Borosilicate, C20-40 Alcohols, Nylon-12, Perfluorononyl Dimethicone, Silica, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Polyethylene, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tin Oxide, Tocopherol

Brand:
  • Beauty For Real

Beauty For Real I-Line 24-7 Eyeliner in Platinum Blonde

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Average connection time 25 secs

Average connection time 25 secs

The bold, platinum pigment creates a rich shade to make a statement with instant color payoff. It is a super-pliable formula, with conditioning Vitamin E, and provides a versatile, gel gliding application for smooth, flawless, precise lines or smudge it immediately after lining for an instant, classic smokey eye. The waterproof formula provides an all day, long-lasting wearable look. No sharpener is required. Simply rotate the pencil multiple times (up to 25+) to reveal more of the product. It is a Paraben free and cruelty free formula ideal for sensitive eyes. 

Aluminum Powder, Bronze Powder, Mica, Titanium Dioxide, Isododecane, Cyclopentasiloxane, PEG/PPG, Dimethicone, Synthetic Wax, Hydrogenated Polydicyclopentadiene, Calcium Sodium Borosilicate, C20-40 Alcohols, Nylon-12, Perfluorononyl Dimethicone, Silica, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Polyethylene, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tin Oxide, Tocopherol

Directions:
  • First start out with a fresh, cleansed eye, apply eyeshadow of your choice. Next, apply I-LINE 24-7 Eyeliner in Platinum Blonde over shadow at lash line from corner to corner on your upper lid and at outer corner on lower lash line. For added intensity, apply to your waterline. If you wish to smudge for a diffused look, do so within the first 15 seconds of application. For a stronger, more bold look reapply on top of first application. Always finish off with a generous amount of mascara! 

Ingredients:
  • Aluminum Powder, Bronze Powder, Mica, Titanium Dioxide, Isododecane, Cyclopentasiloxane, PEG/PPG, Dimethicone, Synthetic Wax, Hydrogenated Polydicyclopentadiene, Calcium Sodium Borosilicate, C20-40 Alcohols, Nylon-12, Perfluorononyl Dimethicone, Silica, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Polyethylene, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tin Oxide, Tocopherol

Brand:
  • Beauty For Real

Customer Reviews

Overall Rating : 4.21 / 5 (126 Reviews)
  • 65 5 star reviews
  • 37 4 star reviews
  • 14 3 star reviews
  • 5 2 star reviews
  • 5 1 star reviews
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Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.

Beautiful color

Such a beautiful color. At least on me, this goes on as a gorgeous platinum. I like this brightness smudged around the inner corners of my eyes. My only complaint is that the twisting mechanism broke within a week so I didn’t get to use it more than a few times. 

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Eyeliner in platnium blonde

I was very happy & am happy with this product thank you very much

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Perfect for my best friend

I have extremely dark eyebrows and hair, so I gave this to my best friend and it looks great on her. She has light brown hair. It shimmers really well.

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Great formula, wrong colour

I tried the product even though I knew the colour wasn’t for me because I wanted to see if the formula was good. I’m glad I tried it as it lasted ages. I just wish it had come in a more neautral colour. It just didn’t suit my skin tone as I’m mixed race and rather tanned.  I would actually buy another colour though as I am actually lacking in the eyeliner department. 

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Pretty Color for Waterline

I use this eyeliner in my waterline. I soft enough to work this way. It could be a bit more pigmented, though, as the color is fairly muted.

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Long lasting

This is a really long lasting eyeliner. I enjoyed the color as well.

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Nice

Loved the color. And it goes on so smooth. Totally Reccomend

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not relevant

i never use sparkly eyeliner so had to give this away

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To blonde

This is a great product.....however if the color would have been different I would have liked it better...

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Pop!

I love this eyeliner! I have one already. So happy to get a backup. Perfect for water line and the inner corner of the eye. This liner gives you the pop you need to create a beautiful look.

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