💲 Site Wide Sale - Extra 10% Off using coupon code: EXTRA10 💲 *does not work in conjunction with other offers.

ICONA MILANO is a “Made in Italy” brand that offers a complete range of make up, created to satisfy the beauty needs of woman of every age. The ICONA MILANO identity has its roots in the values of the “Made in Italy”, in the world of the Italian fashion, design, and “sense of beauty”. “Beauty outfits" is the philosophy behind the brand: trough its wide and complete product range ICONA MILANO brings to every woman the possibility to create day by day and moment by moment their “beauty looks”.ICONA MILANO mission is to constantly offer excellent formulations, innovative concepts, real “master pieces” that become essential beauty tools, cosmetic accesories that complete woman outfits.

Ingredients: Isododecane, Aqua (Water), Cyclopentasiloxane, Cera Alba (Beeswax), Trimethylsiloxysilicate, Polyethylene, Polyglyceryl-3 Beeswax, Disteardimonium Hectorite, Polypropylsilsesquioxane, Silica, Acrylates Copolymer, Silica Dimethyl Silylate, Phenoxyethanol, Hydrogenated Polycyclopentadiene, Sodium Dehydroacetate, Tropolone, Laureth-21, Tocopherol. May Contain: CI 77499 (IRON OXIDES)

Directions:
  • Long lasting and with no smudges at all this mascara is water, sweat and humidity resistent. The rich and creamy formulation and the intense colour create a bold look. The volume is buildable. A basic makeup remover is recommended.

Ingredients:
  • Ingredients: Isododecane, Aqua (Water), Cyclopentasiloxane, Cera Alba (Beeswax), Trimethylsiloxysilicate, Polyethylene, Polyglyceryl-3 Beeswax, Disteardimonium Hectorite, Polypropylsilsesquioxane, Silica, Acrylates Copolymer, Silica Dimethyl Silylate, Phenoxyethanol, Hydrogenated Polycyclopentadiene, Sodium Dehydroacetate, Tropolone, Laureth-21, Tocopherol. May Contain: CI 77499 (IRON OXIDES)

Brand:
  • Icona Milano

Icona Milano Emotion Allowed Mascara - Black

Live Chat

Average connection time 25 secs

Average connection time 25 secs

ICONA MILANO is a “Made in Italy” brand that offers a complete range of make up, created to satisfy the beauty needs of woman of every age. The ICONA MILANO identity has its roots in the values of the “Made in Italy”, in the world of the Italian fashion, design, and “sense of beauty”. “Beauty outfits" is the philosophy behind the brand: trough its wide and complete product range ICONA MILANO brings to every woman the possibility to create day by day and moment by moment their “beauty looks”.ICONA MILANO mission is to constantly offer excellent formulations, innovative concepts, real “master pieces” that become essential beauty tools, cosmetic accesories that complete woman outfits.

Ingredients: Isododecane, Aqua (Water), Cyclopentasiloxane, Cera Alba (Beeswax), Trimethylsiloxysilicate, Polyethylene, Polyglyceryl-3 Beeswax, Disteardimonium Hectorite, Polypropylsilsesquioxane, Silica, Acrylates Copolymer, Silica Dimethyl Silylate, Phenoxyethanol, Hydrogenated Polycyclopentadiene, Sodium Dehydroacetate, Tropolone, Laureth-21, Tocopherol. May Contain: CI 77499 (IRON OXIDES)

Directions:
  • Long lasting and with no smudges at all this mascara is water, sweat and humidity resistent. The rich and creamy formulation and the intense colour create a bold look. The volume is buildable. A basic makeup remover is recommended.

Ingredients:
  • Ingredients: Isododecane, Aqua (Water), Cyclopentasiloxane, Cera Alba (Beeswax), Trimethylsiloxysilicate, Polyethylene, Polyglyceryl-3 Beeswax, Disteardimonium Hectorite, Polypropylsilsesquioxane, Silica, Acrylates Copolymer, Silica Dimethyl Silylate, Phenoxyethanol, Hydrogenated Polycyclopentadiene, Sodium Dehydroacetate, Tropolone, Laureth-21, Tocopherol. May Contain: CI 77499 (IRON OXIDES)

Brand:
  • Icona Milano

Customer Reviews

Overall Rating : 3.53 / 5 (1819 Reviews)
  • 525 5 star reviews
  • 504 4 star reviews
  • 401 3 star reviews
  • 186 2 star reviews
  • 203 1 star reviews
See all reviews

Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.

Not for me

I didn't care for this mascara at all. Very heavy.

Was this review helpful to you?

Yes (0) No (0)
Report this review

Emotion allowed rings true!

I love this mascara! I use it all the time, it stays on at the beach jumping in the waves! It really is as it says and doesn’t smudge. You have to use makeup remover to get it off. Great product!

Was this review helpful to you?

Yes (0) No (0)
Report this review

LOVE THIS MASCARA

I loved this mascara. Non-clumpy, even as I used it up; buildable, clean, definitely waterproof, and it separated lashes extremely well. This is the only mascara I've ever tried where I didn't feel that I absolutely had to comb my lashes between coats. Wish it were available everywhere, but at least I can order online...

Was this review helpful to you?

Yes (0) No (0)
Report this review

It was okay

The brush held a lot of product even though it separated well. The formula was nice but it didn't add much as far as any volume or length

Was this review helpful to you?

Yes (0) No (0)
Report this review

Does the job

Waterproof great packaging works good

Was this review helpful to you?

Yes (0) No (0)
Report this review

Mascara

It works nice but I have about 20 mascaras already

Was this review helpful to you?

Yes (0) No (0)
Report this review

Eyes that wow!

This is a great mascara and it makes my eyes look so dashing! I love it! It goes on smoothly and lasts all day without flaking off through the day like a few other mascaras I've tried.

Was this review helpful to you?

Yes (0) No (0)
Report this review

Didn't work for me

Liked the pigmentation but it weighs my lashes down.

Was this review helpful to you?

Yes (0) No (0)
Report this review

Mascaraaaa

Loved it, I love anything that makes my eyelashes pop

Was this review helpful to you?

Yes (0) No (0)
Report this review

Great product!

Love the packaging, great wand application, didn't apply clumpy. Really liked this product!

Was this review helpful to you?

Yes (0) No (0)
Report this review